Being aware of cultural differences can help set the stage for cross-border business success. Photo: Handout

When seeking to grow your business across borders, it’s the mindset that matters

‘Research at UNSW Business School into the various cognitive processes and skills that come into play when an organisation is making a ‘growth play’ across borders shows that only those who are prepared to make a mental mindset shift succeed’

Topic |   Management

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Being aware of cultural differences can help set the stage for cross-border business success. Photo: Handout
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