Italy’s AC Milan took on Germany’s Borussia Dortmund in the International Champions Cup China in Guangzhou last week. European soccer us hugely popular in China, but with free or pirated broadcasts of major games easily accessible, getting fans to pay for online streaming is seen as a major challenge. Photo: Reuters

Game on: Electronics giant Suning leads China's multi-billion dollar soccer rights frenzy

There’s vast potential to stream European soccer matches in China, but as broadcasting rights prices balloon, along with piracy, getting people to pay to watch is the major challenge

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Italy’s AC Milan took on Germany’s Borussia Dortmund in the International Champions Cup China in Guangzhou last week. European soccer us hugely popular in China, but with free or pirated broadcasts of major games easily accessible, getting fans to pay for online streaming is seen as a major challenge. Photo: Reuters
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