Boston Consulting has been consistently predicting China’s fashion industry will become the world’s second largest after the US by 2020, with total top fashion spending tripling in the country from 398 billion yuan in 2010, to some 1.3 trillion yuan over the following decade. Photo: AFP

Chinese fashion houses splash the cash to promote their latest collections

As some Western rivals cut back catwalk spending to US$200,000, their Chinese counterparts are perfectly willing to part with US$1.5m on a single show, and host their events in spectacular surroundings

Topic |   Fashion in Hong Kong and China

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Boston Consulting has been consistently predicting China’s fashion industry will become the world’s second largest after the US by 2020, with total top fashion spending tripling in the country from 398 billion yuan in 2010, to some 1.3 trillion yuan over the following decade. Photo: AFP
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