Internet advertising spending is rising sharply in Hong Kong, particularly on content streamed by mobile, but TV spend is flagging, according to a new study on the market. Photo: SCMP
Internet advertising spending is rising sharply in Hong Kong, particularly on content streamed by mobile, but TV spend is flagging, according to a new study on the market. Photo: SCMP
Consumers

Hong Kong’s online ad spend expected to double TV’s within five years

Hong Kong’s internet advertising campaign budgets will swell to 34 per cent of the industry total by 2021, says new study

Internet advertising spending is rising sharply in Hong Kong, particularly on content streamed by mobile, but TV spend is flagging, according to a new study on the market. Photo: SCMP
Internet advertising spending is rising sharply in Hong Kong, particularly on content streamed by mobile, but TV spend is flagging, according to a new study on the market. Photo: SCMP
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