Phil Schiller, Apple's senior vice-president of worldwide marketing, announces features of the new iPhone X. A survey in China found that users there may prefer this model to the new iPhone 8, potentially damaging sales of the cheaper model. Photo: AP
Phil Schiller, Apple's senior vice-president of worldwide marketing, announces features of the new iPhone X. A survey in China found that users there may prefer this model to the new iPhone 8, potentially damaging sales of the cheaper model. Photo: AP
Smartphones

Why the new iPhone’s lucky number 8 may not bring Apple good fortune in China

Chinese users’ love of the new may see them forsake the iPhone 8 for the fresh look and innovation of the iPhone X, according to a survey

Phil Schiller, Apple's senior vice-president of worldwide marketing, announces features of the new iPhone X. A survey in China found that users there may prefer this model to the new iPhone 8, potentially damaging sales of the cheaper model. Photo: AP
Phil Schiller, Apple's senior vice-president of worldwide marketing, announces features of the new iPhone X. A survey in China found that users there may prefer this model to the new iPhone 8, potentially damaging sales of the cheaper model. Photo: AP
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