A branch of Chinese sportswear shop Qiaodan Sports in Shanghai. Retired basketball superstar Michael Jordan has been embroiled in a long dispute with the company over its name, which is the Chinese transliteration of the name Jordan. Photo: AFP

Lessons from Donald Trump and Michael Jordan on the dos and don’ts of trademarks in China

Despite having no business interests in the country, Trump has registered more than 100 trademarks early and in a wide variety of fields, allowing him to avoid the kinds of problems that basketball player Michael Jordan and others have faced

Topic |   Trade

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A branch of Chinese sportswear shop Qiaodan Sports in Shanghai. Retired basketball superstar Michael Jordan has been embroiled in a long dispute with the company over its name, which is the Chinese transliteration of the name Jordan. Photo: AFP
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