The tech giant will allow US brands to directly market to Chinese consumers and tourists on its platforms. Photo: Reuters

China’s Tencent taps US for advertising to boost WeChat revenue growth

Tencent is lagging behind rivals Alibaba and Baidu in the domestic digital advertising market, according to eMarketer

Topic |   Social media

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The tech giant will allow US brands to directly market to Chinese consumers and tourists on its platforms. Photo: Reuters
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