The tech giant will allow US brands to directly market to Chinese consumers and tourists on its platforms. Photo: Reuters
The tech giant will allow US brands to directly market to Chinese consumers and tourists on its platforms. Photo: Reuters

China’s Tencent taps US for advertising to boost WeChat revenue growth

Tencent is lagging behind rivals Alibaba and Baidu in the domestic digital advertising market, according to eMarketer

The tech giant will allow US brands to directly market to Chinese consumers and tourists on its platforms. Photo: Reuters
The tech giant will allow US brands to directly market to Chinese consumers and tourists on its platforms. Photo: Reuters
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