China’s Shandong Ruyi owns the SMCP Group, the French firm behind affordable luxury fashion brands Sandro, Maje and Claudie Pierlot. Photo: AFP

Chinese-owned French fashion retailer SMCP fails to impress in Paris market debut

SMCP sees stronger demand for its brands in China because of a growing middle class and will use IPO proceeds to repay debt and step up expansion plans globally

Topic |   IPO

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China’s Shandong Ruyi owns the SMCP Group, the French firm behind affordable luxury fashion brands Sandro, Maje and Claudie Pierlot. Photo: AFP
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