Founded in 2012, SouChe now boasts 110,000 offline dealers as customers, about 60 per cent of China’s dealerships. Photo: Reuters

Alibaba doubles down on car industry to drive its ‘new retail’ strategy

The e-commerce giant led a US$335 million funding round in a start-up that is working to blend online and offline car sales in China

Topic |   Alibaba

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Founded in 2012, SouChe now boasts 110,000 offline dealers as customers, about 60 per cent of China’s dealerships. Photo: Reuters
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