Alibaba staff celebrate reaching 120.7 billion yuan in sales at last year’s Singles’ Day event. Photo: Kyodo

Alibaba’s Singles’ Day sales set to hit a record US$23b this year

With more international brands and overseas buyers participating, China's Singles’ Day festival will continue to dwarf North America’s Black Friday online promotion, which recorded US$3b in sales last year

Topic |   Singles' Day (11.11)

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Alibaba staff celebrate reaching 120.7 billion yuan in sales at last year’s Singles’ Day event. Photo: Kyodo
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