Netflix’s original content could boost international subscriber base 50 per cent by 2020: analyst
Analyst projects the company can reach 90 million to 100 million international subscribers by 2020 versus the roughly 60 million currently
By Tae Kim
Netflix’s original content will help boost its subscriber base in foreign markets, according to one Wall Street firm.
GBH Insights reiterated its “highly attractive” rating for Netflix shares, citing the success of the company’s original content franchises.
“We believe Netflix has a number of growth levers which should fuel the company’s next phase of strategic penetration among both US and especially international consumers,” Daniel Ives, GBH Insights’ head of technology research, wrote in a note to clients Wednesday.
Ives projects the company can reach 90 million to 100 million international subscribers by 2020 versus the roughly 60 million currently.
“We believe Netflix remains in a unique position of strength to grow its content and distribution tentacles over the next 12 to 18 months and thus further build out its massive content and streaming footprint.”
Ives maintained his US$235 price target for Netflix shares, which is 20 per cent higher than Tuesday’s closing price. Netflix is one of the market’s best-performing stocks this year. Its shares have rallied 58.5 per cent through Tuesday versus the S&P 500’s 16 per cent gain.
The analyst said he is optimistic over Netflix’s original content releases such as “Crown 2” and “Stranger Things 2.”
“The underlying growth and franchise model at Netflix all revolves around original content build out fuelling consumer engagement and subscriber growth,” he wrote. “Our bullish thesis on Netflix is based on our belief that the company’s competitive moat, franchise appeal, ability to increase international streaming customers through 2020, and original content build out will translate into robust profitability and growth.”