“We will be targeting younger consumers, who we believe have similar tastes in Hong Kong and the mainland,” says Kiyotaka Ando, executive director and chairman of Nissin Foods. Photo: Sam Tsang

Japanese creator of the instant ramen eyes Hong Kong IPO, and promises hefty investment to spice up its products

China’s demand for low-priced instant noodles has plummeted – but the mighty Nissin Foods promises a shift to quality, with higher-priced ‘premium’ items

Topic |   IPO

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“We will be targeting younger consumers, who we believe have similar tastes in Hong Kong and the mainland,” says Kiyotaka Ando, executive director and chairman of Nissin Foods. Photo: Sam Tsang
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