For GE’s Jack Welch, Japan's bullet trains exemplified successfully implemented stretch goals. Photo: Reuters For GE’s Jack Welch, Japan's bullet trains exemplified successfully implemented stretch goals. Photo: Reuters
For GE’s Jack Welch, Japan's bullet trains exemplified successfully implemented stretch goals. Photo: Reuters
Management

Don’t stretch it – aspirational targets can be effective, but there is a downside

New research indicates setting challenging objectives – or so-called stretch goals – only works sometimes, for some companies

Topic |   Management
For GE’s Jack Welch, Japan's bullet trains exemplified successfully implemented stretch goals. Photo: Reuters For GE’s Jack Welch, Japan's bullet trains exemplified successfully implemented stretch goals. Photo: Reuters
For GE’s Jack Welch, Japan's bullet trains exemplified successfully implemented stretch goals. Photo: Reuters
READ FULL ARTICLE