H&M slammed for racist ‘monkey in the jungle’ hoodie
Consumers erupt in outrage at H&M for what they deemed to be a racist move
By Lauren Thomas
H&M (Hennes & Mauritz) is under fire for using a black child to model a sweatshirt sporting the phrase “coolest monkey in the jungle.”
The image first appeared over the weekend on the British version of the Swedish-based retailer’s website.
Upon noticing an advertisement with the photo, social media users erupted in outrage at H&M for what they deemed to be a racist and inconsiderate move.
American percussionist Questlove was one to chime in, writing on Instagram (where he has over 1 million followers):
As of Monday morning, H&M had removed the ad from its website, a spokesperson told CNBC, but it continued to sell the hooded top online (although not in the U.S.).