Cadillacs for the masses: Here’s how China became the largest market for the American marque
General Motors plans to add 50 show rooms every year in China through 2020, to appeal to up-and-coming buyers in its largest global sales market.
General Motors says it plans to expand the presence of its Cadillac branded vehicles to China’s lower-tier cities with the opening of 100 new dealerships before 2020, as it seeks to close the gap with front-running German car manufacturers.
Andreas Schaaf, Cadillac’s China chief, said the brand will also launch the compact sport-utility vehicle (SUV) XT4 in late 2018, in an effort to appeal to young customers in the world’s largest auto market.
“We are building up the network step by step,” he said. “This year, we are planning to add 50 new [showroom] locations.”
Cadillac, which opened its first dedicated factory on the mainland in 2016, plans to have 300 dealerships across the mainland by 2020.
China became its largest market for the first time last year, recording sales of 175,489 vehicles, up 50.8 per cent from 2016.
