Greenland to boost hotel management services, says appetite for luxury services in China is just beginning
Untapped consumers are key to future growth for luxury hotels in mainland China, according to Greenland International Hotels Group
Greenland Holdings, the state-owned Chinese developer, is seeking to expand its hotel management business into a major international brand, leveraging the nation’s rising affluence and Beijing’s roll-out of the Belt and Road Initiative.
Raymond Lee, general manager of Greenland International Hotels Group, said the company plans to boost the number of hotels it manages to 200 by 2020, up from about 100 currently.
“We are well on the way to building a large hotel management firm,” he said. “When we have a big scale of businesses, we will be able to have an influence on the global hospitality sector.”
Shanghai-based Greenland is a state-owned developer with a track record in building mega projects such as mixed-use developments.
Greenland’s hotel unit manages its own properties, including those in the US and Australia. It also provides contract management services for external hotel operators with properties based in Cambodia, Thailand and Canada.
“I hope we can win some deals outside Asia in 2018,” Lee said. “The Belt and Road Initiative gives us lots of opportunities.”