Cathay Pacific made changes to boost revenue and restore brand and service value after an annual loss in 2016. Photo: Bloomberg
Peter Guy
Opinion

Opinion

Mind the Gap by Peter Guy

Cathay Pacific is a case study in how most companies fail in the long run … if they don’t change

The airline has focused on restoring its brand, ignoring the idea that Asian air travel is being driven by price rather than premium service

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Cathay Pacific made changes to boost revenue and restore brand and service value after an annual loss in 2016. Photo: Bloomberg
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