Hermes CEO Axel Dumas is the sixth generation of the family to run the company.Photo: Handout

Hermes keeps luxury in the family as it translates its model of super exclusivity online

‘In my view, there is no hesitation about going digital. It reminds me of the debate about going international or not in the 1970s,’ says CEO Axel Dumas

Topic |   Hermes

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Hermes CEO Axel Dumas is the sixth generation of the family to run the company.Photo: Handout
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