Hermes CEO Axel Dumas is the sixth generation of the family to run the company.Photo: Handout

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Hermes keeps luxury in the family as it translates its model of super exclusivity online

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‘In my view, there is no hesitation about going digital. It reminds me of the debate about going international or not in the 1970s,’ says CEO Axel Dumas

Topic | Hermes

Published: 8:03am, 3 Apr, 2018

Updated: 8:02am, 3 Apr, 2018

Hermes CEO Axel Dumas is the sixth generation of the family to run the company.Photo: Handout

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