To banks, online consumers come with two distinct advantages: they spend more and are cheaper to serve. Photo: AP To banks, online consumers come with two distinct advantages: they spend more and are cheaper to serve. Photo: AP
To banks, online consumers come with two distinct advantages: they spend more and are cheaper to serve. Photo: AP

Online consumers in Asia buy three times more banking products than less tech-savvy peers, says McKinsey

The trend is a wake-up call to lenders to increase and improve their digital offerings, says the consultancy

Topic |   Banking & Finance
To banks, online consumers come with two distinct advantages: they spend more and are cheaper to serve. Photo: AP To banks, online consumers come with two distinct advantages: they spend more and are cheaper to serve. Photo: AP
To banks, online consumers come with two distinct advantages: they spend more and are cheaper to serve. Photo: AP
READ FULL ARTICLE