AXA to boost health insurance products in Hong Kong, launch digital insurance platform
Most Hongkongers get medical insurance through their employer or as an add-on to life policies - AXA wants more to buy cover as a stand-alone product
French insurer AXA plans to invest HK$200 million (US$25.48 million) on financial technology development in Hong Kong this year to promote sales and reach younger consumers, according to its senior executive.
Koh Yi Mien, managing director of health and employee benefits of AXA Hong Kong, said the company invested HK$65 million in fintech in 2017 and plans to dramatically increase the investment this year.
The HK$200 million earmarked investment would go towards the launch of a digital platform this autumn to enable customers to buy products, check balances and submit claims online, she said.
AXA is joining other insurers such as AIA, Manulife, MetLife, and HSBC which have announced their digital plans after the Insurance Authority of Hong Kong in September announced a range of measures to promote insurtech to cut costs and provide better services to policyholders.
“The millennials and the young generation of people like to connect with each other online. The only way to reach them is by selling them products online,” Koh said in an interview with the South China Morning Post in the AXA office in Wong Chuk Hang.