A scene from Chinese comedy Dying to Survive. Insurers are hoping the film will impress upon the country’s growing middle classes the importance of health insurance. Photo: Handout

Spike in traffic for insurance products on Alipay, WeChat after hit Chinese comedy inspires uptake

Dying to Survive, loosely based on stories of leukaemia patients walking on the wrong side of the law to access generic Indian medicines, has earned more than 2 billion yuan in the first nine days of its release

Topic |   Insurance

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A scene from Chinese comedy Dying to Survive. Insurers are hoping the film will impress upon the country’s growing middle classes the importance of health insurance. Photo: Handout
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