Ivanka Trump shuts down her fashion brand ‘to focus on Washington’, amid declining sales
The decision comes after several department stores already decided to ditch the label
Ivanka Trump’s clothing and footwear company will wind down, the company confirmed on Tuesday.
“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners,” Ivanka Trump said in an emailed statement.
The news comes in the wake of several big-name department stores dropping the brand from their line-ups. Hudson’s Bay Co said earlier this month that it would stop selling Ivanka Trump’s goods at its Canadian namesake stores, citing slow sales.
Nordstrom Inc. in February 2017 said it would stop selling the first daughter’s fashion line at its department stores.
The move prompted backlash from her father, US President Donald Trump, who said on his personal Twitter account that Ivanka was being treated unfairly by the company.