Bright ice pops make a comeback in Shanghai. Photo: sohu.com

Alibaba, JD.com and WeChat give age-old Shanghai ice pop brand a new lease of life

Sales of Bright Food’s ice pops and ice cream grow six fold at Alibaba’s Hema after the ice cream maker disclosed tie-ups with e-commerce majors

Topic |   Ecommerce

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Bright ice pops make a comeback in Shanghai. Photo: sohu.com
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