Bubble tea fans take selfies at Tiger Sugar in Causeway Bay. Photo: SCMP/ Dickson Lee
Bubble tea craze is a super sweet market for inventive Hong Kong entrepreneurs. But could this bubble burst?
Bubble tea is being reinvented for a new generation of fans, with colours added to the chewy pearls and new toppings like cheese. But can the stampede of new players actually make it in a crowded market in a city known for its astronomical rents?
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Hong Kong property
Bubble tea fans take selfies at Tiger Sugar in Causeway Bay. Photo: SCMP/ Dickson Lee