Chow Tai Fook Jewellery Group’s new app will show exactly where its customers’ diamonds came from and what quality they are. Photo: Bloomberg
Chow Tai Fook Jewellery Group’s new app will show exactly where its customers’ diamonds came from and what quality they are. Photo: Bloomberg
Retailing

Blockchain changing the world’s jewellery landscape, and Chow Tai Fook joins the revolution

Backed by the Gemological Institute of America, digital-savvy diamond shoppers can now ascertain the origin and authenticity of stones sold by the Hong Kong jewellery chain using an app

Chow Tai Fook Jewellery Group’s new app will show exactly where its customers’ diamonds came from and what quality they are. Photo: Bloomberg
Chow Tai Fook Jewellery Group’s new app will show exactly where its customers’ diamonds came from and what quality they are. Photo: Bloomberg
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