Burberry’s strategy of targeting tech savvy Asian consumers is paying rich dividends. Photo: Bloomberg

Burberry’s new designer transforms the storied brand with new logo and monthly digital product debuts

  • The luxury British brand lures tech-savvy Asian shoppers with high-priced T-shirts and sweatshirts on popular chat apps
Topic |   Fashion

TOP PICKS

Burberry’s strategy of targeting tech savvy Asian consumers is paying rich dividends. Photo: Bloomberg
READ FULL ARTICLE