Burberry’s strategy of targeting tech savvy Asian consumers is paying rich dividends. Photo: Bloomberg Burberry’s strategy of targeting tech savvy Asian consumers is paying rich dividends. Photo: Bloomberg
Burberry’s strategy of targeting tech savvy Asian consumers is paying rich dividends. Photo: Bloomberg
Fashion

Burberry’s new designer transforms the storied brand with new logo and monthly digital product debuts

  • The luxury British brand lures tech-savvy Asian shoppers with high-priced T-shirts and sweatshirts on popular chat apps

Topic |   Fashion
Burberry’s strategy of targeting tech savvy Asian consumers is paying rich dividends. Photo: Bloomberg Burberry’s strategy of targeting tech savvy Asian consumers is paying rich dividends. Photo: Bloomberg
Burberry’s strategy of targeting tech savvy Asian consumers is paying rich dividends. Photo: Bloomberg
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