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Esprit’s revamp to cost US$255 million as fashion retailer wields axe on staff and stores globally

  • Hong Kong-listed company posts net loss of HK$2.5 billion for the year ended June 2018, compared to a net profit of HK$67 million the previous year

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Hong Kong-listed Esprit Holdings said it would close dozens of stores worldwide as it looks to return to profitability. Photo: Bloomberg
Louise Moon

Fashion retailer Esprit Holdings will take a one-off charge of HK$2 billion (US$255 million) as it lays off 40 per cent of office staff and closes stores globally in an effort to return to profit, it announced on Monday.

The Hong Kong-listed company recorded a net loss of HK$2.5 billion for the year ended June 2018, compared to a net profit of HK$67 million the previous year amid declining customer traffic and increased competition in e-commerce channels, according to its annual report.

In an effort to return to profit the company plans to cut its five head offices in Germany to just one, and a three-floor office space in Hong Kong’s Kowloon Bay will shrink to one floor.

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(From left) Simon Heckscher, Esprit’s head of marketing; Anders Kristiansen, group CEO; Raymond Or Ching-fai, executive chairman; Thomas Tang Wing-yung, Group CFO; and Jan Olsen, CEO for APAC, attend a press conference in Hong Kong on Monday. Photo: Edmond So
(From left) Simon Heckscher, Esprit’s head of marketing; Anders Kristiansen, group CEO; Raymond Or Ching-fai, executive chairman; Thomas Tang Wing-yung, Group CFO; and Jan Olsen, CEO for APAC, attend a press conference in Hong Kong on Monday. Photo: Edmond So

“This exercise is going to be painful for the organisation,” said executive chairman Raymond Or Ching-fai. “We have communicated with our colleagues and I think they have understood the company needs fundamental changes in order to survive in a competitive market place.

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“It is not just about cost but also about making the company more efficient and responsive to the marketplace.”

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