Jiazhu Wu, Tongcheng-eLong’s chief strategy officer, left, and Julian Fan, its chief financial officer, during the company’s listing ceremony at the Hong Kong stock exchange on Monday. Photo: Handout.

Tencent-backed online travel agency Tongcheng-eLong plans to use Hong Kong IPO to build brand awareness

  • Suzhou City-based company’s stock ends first trading day at HK12.40, above IPO price of HK$9.80
  • Company banking on WeChat penetration, booming online travel market and government investment in high-speed railway network to develop business
Topic |   IPO

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Jiazhu Wu, Tongcheng-eLong’s chief strategy officer, left, and Julian Fan, its chief financial officer, during the company’s listing ceremony at the Hong Kong stock exchange on Monday. Photo: Handout.
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