Workers remove a sign that read “Dolce & Gabbana The Great Show”, at the Shanghai Expo Centre on November 22, after a fashion show by the luxury fashion brand was cancelled, following a controversial advertisement that was seen mocking Chinese people. Photo: Reuters

Dolce & Gabbana’s China faux pas shows global brands must tread gently on local sensitivities

  • The destruction of D&G’s brand value in China is a lesson for foreign firms on marketing missteps, the power of social media, and crisis response in China
Topic |   Consumers

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Workers remove a sign that read “Dolce & Gabbana The Great Show”, at the Shanghai Expo Centre on November 22, after a fashion show by the luxury fashion brand was cancelled, following a controversial advertisement that was seen mocking Chinese people. Photo: Reuters
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