Great Wall Motor looks towards Europe with new electric vehicle brand - the Ora
- The mainland’s largest maker of sport-utility vehicles sees Europe as a promising export market for Ora, its recently-launched brand geared towards electric vehicles
Great Wall Motor, the mainland’s largest maker of sport-utility vehicles (SUVs), plans to make inroads into Europe with its electric vehicles in 2020, helped by a new brand expected to bolster its growth --known as Ora.
Ning Shuyong, vice-president of the Baoding-based vehicle maker, said Great Wall had begun studying ways to build out its global distribution system for electric vehicles with the ultimate goal of selling to Europe, part of the company’s efforts to go global.
The group unveiled in September the first model by Ora, the iQ crossover. The company has since secured orders for more than 10,000 iQs, which have a range of 360 kilometres between charges, according Ning.
“We have the vision to become a market leader in the electric vehicles segment in China,” said Ning, who is also general manager of Ora. “Our cars are designed and built in compliance with international standards and we definitely set our sights on international markets including Europe.”
Ora will unveil its new model R1, a four-seat mini electric vehicle with a range of up to 350km in mid December.