L.O.L Surprise! was one of the two most popular toys in 2018. Photo: Handout

Toymakers heed parents’ concerns on children’s early development and make traditional toys with digital twist

  • A backlash against technology by parents and a need for physically interactive and stimulating products is keeping traditional games in demand
  • China, the region’s largest market, will account for 54 per cent of the traditional toy market in Asia by 2022, according to Euromonitor
Topic |   Video gaming

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L.O.L Surprise! was one of the two most popular toys in 2018. Photo: Handout
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