Luxury brands pig out on Year of the Pig images, hoping it will bring home the bacon
- Vacheron Constantin offering platinum timepiece adorned with a festive swine for US$123,000
- Baccarat offers a boar-shaped objet d’art for US$390
On Tuesday, February 5, the Chinese calendar will usher in the Year of the Pig.
For Chinese, the year in which one is born determines personality traits and luck in life. For luxury brands, the Lunar New Year, or Spring Festival celebration, offers a chance to deliver capsule collections aimed at those celebrating the seasonal change and a possibility of bumping revenues in the weeks following the end-of-year holiday period.
Porcine shapes and imagery are covering everything from elegant Swiss watches to cute bag charms in 2019. Vacheron Constantin allows you to, pardon the pun, bring home some serious bacon with a limited-edition platinum timepiece adorned with a festive swine, priced at US$123,000. Bottega Veneta and Louis Vuitton offer pig-shaped key-chains or bag charms fashioned in exotic skins and treated leather at US$490 and US$480, respectively.
Johnnie Walker hopes you’ll toast the New Year with a US$250 special edition bottle of Blue Label blended Scotch Whisky featuring a festive pig illustration in shades of white, gold and blue.
Gucci has gone whole-hog and adorned bags, T-shirts, sweaters and even socks with Disney’s version of The Three Little Pigs. A US$8,200 jewel-encrusted egg pendant contains a mini-pig surprise, thanks to Fabergé. And if your taste runs to gold crystal, Baccarat offers a boar-shaped objet d’art for US$390. Not to be outdone, Longchamp and Estée Lauder also have porcine offerings.