On Tuesday, Entertainment One will release the film Peppa Celebrates Chinese New Year, in partnership with Alibaba Pictures. Photo: Handout

Why this could be the year China falls in love with the smiling pink Peppa Pig that has taken the world by storm

  • London-listed Entertainment One, which owns the smiling pig cartoon character, sees China as one of its biggest drivers alongside the UK
  • On Tuesday, the beloved pink pig also makes her big screen debut in China, in Peppa Celebrates Chinese New Year
Topic |   Year of the Pig

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On Tuesday, Entertainment One will release the film Peppa Celebrates Chinese New Year, in partnership with Alibaba Pictures. Photo: Handout
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