Chinese tourists at a luxury goods store in Hong Kong. While it is too early for local designers to be considered as rivals to established global fashion houses, there are more opportunities for Chinese brands in the current market, says designer Wilson Li. Photo: Dickson Lee

Luxury goes local as Chinese shoppers gravitate towards home-grown brands

  • 74 per cent of affluent Chinese consumers aware of at least one Chinese designer, according to report by Ruder Finn Group and CSG
  • Chinese companies have been investing in R&D, quality control with the aim of shaking off the image of being ‘cheap’, says designer
Topic |   Fashion

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Chinese tourists at a luxury goods store in Hong Kong. While it is too early for local designers to be considered as rivals to established global fashion houses, there are more opportunities for Chinese brands in the current market, says designer Wilson Li. Photo: Dickson Lee
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