Children play with exploded firecracker wrappers while ushering in Lunar New Year, on Tuesday, in San Francisco, California. San Francisco will have a month-long celebration as part of the Year of the Pig. Photo: Getty Images/AFP
Children play with exploded firecracker wrappers while ushering in Lunar New Year, on Tuesday, in San Francisco, California. San Francisco will have a month-long celebration as part of the Year of the Pig. Photo: Getty Images/AFP

American companies get into the spirit of Lunar New Year, hoping good fortune comes their way

  • Robert Passikoff, a marketing consultant, says that while there has been growing awareness about China, it’s also about differentiating business and increasing revenue, and not necessarily inclusion

Children play with exploded firecracker wrappers while ushering in Lunar New Year, on Tuesday, in San Francisco, California. San Francisco will have a month-long celebration as part of the Year of the Pig. Photo: Getty Images/AFP
Children play with exploded firecracker wrappers while ushering in Lunar New Year, on Tuesday, in San Francisco, California. San Francisco will have a month-long celebration as part of the Year of the Pig. Photo: Getty Images/AFP
READ FULL ARTICLE