Children play with exploded firecracker wrappers while ushering in Lunar New Year, on Tuesday, in San Francisco, California. San Francisco will have a month-long celebration as part of the Year of the Pig. Photo: Getty Images/AFP

American companies get into the spirit of Lunar New Year, hoping good fortune comes their way

  • Robert Passikoff, a marketing consultant, says that while there has been growing awareness about China, it’s also about differentiating business and increasing revenue, and not necessarily inclusion
Topic |   Year of the Pig

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Children play with exploded firecracker wrappers while ushering in Lunar New Year, on Tuesday, in San Francisco, California. San Francisco will have a month-long celebration as part of the Year of the Pig. Photo: Getty Images/AFP
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