Women shop for jewellery at a shop in Yantai, east China’s Shandong Province. Photo: Xinhua

‘Nice but a bit dull’ – why China’s growing ranks of affluent, independent women don’t want their men to buy them jewellery

  • The new trend for women to treat themselves to necklaces and rings has changed the jewellery landscape in China
  • Local and global brands have responded to the shift in demand by launching new ranges aimed at the successful female consumer
Topic |   Luxury in China

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Women shop for jewellery at a shop in Yantai, east China’s Shandong Province. Photo: Xinhua
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