Customers experiencing the dance-on floor piano at the New York outlet of FAO Schwarz on its last day of operation on July 15, 2015. Former owner Toys’R’Us decided to close the Fifth Avenue store two months earlier, citing high and rising costs of running the 45,000-square-foot retail space. Photo: AFPCustomers experiencing the dance-on floor piano at the New York outlet of FAO Schwarz on its last day of operation on July 15, 2015. Former owner Toys’R’Us decided to close the Fifth Avenue store two months earlier, citing high and rising costs of running the 45,000-square-foot retail space. Photo: AFP
Customers experiencing the dance-on floor piano at the New York outlet of FAO Schwarz on its last day of operation on July 15, 2015. Former owner Toys’R’Us decided to close the Fifth Avenue store two months earlier, citing high and rising costs of running the 45,000-square-foot retail space. Photo: AFP

FAO Schwarz to open its largest flagship toy store in Beijing to introduce Chinese consumers to ‘experiential’ shopping

  • FAO Schwarz will open a 2,600 square meter (28,000 square feet) flagship at the China World Trade Center mall in Beijing

Topic |   Retailing
Customers experiencing the dance-on floor piano at the New York outlet of FAO Schwarz on its last day of operation on July 15, 2015. Former owner Toys’R’Us decided to close the Fifth Avenue store two months earlier, citing high and rising costs of running the 45,000-square-foot retail space. Photo: AFPCustomers experiencing the dance-on floor piano at the New York outlet of FAO Schwarz on its last day of operation on July 15, 2015. Former owner Toys’R’Us decided to close the Fifth Avenue store two months earlier, citing high and rising costs of running the 45,000-square-foot retail space. Photo: AFP
Customers experiencing the dance-on floor piano at the New York outlet of FAO Schwarz on its last day of operation on July 15, 2015. Former owner Toys’R’Us decided to close the Fifth Avenue store two months earlier, citing high and rising costs of running the 45,000-square-foot retail space. Photo: AFP
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