Kasper Rorsted, chief executive officer of Adidas Photo: Bloomberg Kasper Rorsted, chief executive officer of Adidas Photo: Bloomberg
Kasper Rorsted, chief executive officer of Adidas Photo: Bloomberg

exclusive | How Adidas captured the hearts of Chinese millennials with the Yeezy shoe

  • With domestic rivals snapping at heels, big international sports brands forced to up game in market where millennials willing to spend big on premium trainers

Topic |   Retailing
Kasper Rorsted, chief executive officer of Adidas Photo: Bloomberg Kasper Rorsted, chief executive officer of Adidas Photo: Bloomberg
Kasper Rorsted, chief executive officer of Adidas Photo: Bloomberg
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