Kasper Rorsted, chief executive officer of Adidas Photo: Bloomberg

How Adidas captured the hearts of Chinese millennials with the Yeezy shoe

  • With domestic rivals snapping at heels, big international sports brands forced to up game in market where millennials willing to spend big on premium trainers
Topic |   Retailing

TOP PICKS

Kasper Rorsted, chief executive officer of Adidas Photo: Bloomberg
READ FULL ARTICLE
An Under Armour store in Beijing. According to Euromonitor, China’s sportswear market will grow by 45 per cent from US$40.1 billion in 2018 to US$58.2 billion in 2023. Photo: AFP

Under Armour to use Hong Kong as its launching pad for Asia-Pacific growth and competition with bigger sportswear rivals

  • The company will open a regional headquarters in Hong Kong this year
  • China the ‘big machine in the region’, says newly appointed managing director for Asia-Pacific
Topic |   Athleisure

TOP PICKS

An Under Armour store in Beijing. According to Euromonitor, China’s sportswear market will grow by 45 per cent from US$40.1 billion in 2018 to US$58.2 billion in 2023. Photo: AFP
READ FULL ARTICLE