LVMH-owned cosmetics retailer Sephora returns to Hong Kong after nine years with outlet in IFC Mall

Cosmetics retailer Sephora is making a comeback to Hong Kong after a nine-year absence.

Sephora, which is owned by Paris-based luxury-goods maker LVMH, will sublet 4,000 square feet of fashion retailer Zara’s 15,000 sq ft shop in IFC Mall in Central, according to Chinese media reports.

Zara’s store is on the same floor as other cosmetic retailers including Kiehl’s, Shiseido, Dior Beauty, and Bobbi Brown.

Sephora has signed a lease for HK$2 million (US$254,790) per month for the space.

Sephora, closed its Mong Kok store in 2010, just two years after opening. Market observers noted that although the brand has a loyal following among expats, the initial foray failed because of its wrong choice of location, high rents and poor marketing.

The retailer is known for carrying brands that are not as established as the big names, but have a cult following, such as pop superstar Rihanna’s cosmetic brand Fenty, which has earned rave reviews for its inclusive range of make-up shades.