Fortnum & Mason, the queen’s favourite grocer, picks Hong Kong as foothold of its first Asian expansion in three centuries
- The company will open a two-storey shop at the Victoria Dockside in Tsim Sha Tsui as part of the new high-end K11 MUSEA mall which opens in September
Fortnum & Mason, the upmarket London department store that counts the British royal family among its regular customers, has chosen Hong Kong for its first stand-alone shop in Asia since its first overseas outlet closed in Dubai in 2017.
Ewan Venters, chief executive of Fortnum & Mason, said the company has signed an eight-year lease to open a two-storey shop at the Victoria Dockside in Tsim Sha Tsui. The shop will open as part of the new high-end K11 MUSEA mall in September.
“We are coming to Hong Kong as it is a vibrant international city. In Hong Kong, we will be able to serve the local customers as well as the many tourists from Asia and other countries,” Venters said in an exclusive interview.
In Hong Kong, it has sold its biscuits, tea and food hampers at special counters in Lane Crawford for the past five years. Solid sales growth there helped the company decide to set up a shop in Hong Kong, Venters said. The store’s stockists can be found in scores of cities across 11 countries, according to its website.