India’s Wipro hopes to make a Splash in China with recently acquired Philippine firm’s personal care products
- Wipro Consumer Care will bring its skin whitening lotion, exfoliants and hair care products to China
- Company already has a presence through subsidiary Zhongshan Ma Er Daily Products
Wipro, an Indian conglomerate with interests spanning consumer goods to information technology, said on Monday it will target China and Hong Kong following the recent acquisition of Splash Corporation, one of Philippines’ largest personal care company.
Wipro Consumer Care said the company will bring Splash’s SkinWhite whitening lotion, Maxi-peel Exfoliant Solution and Kolours hair-dye and other products to China, where it already has a presence through Zhongshan Ma Er Daily Products.
“We will take Splash products and leverage them through the Wipro network outside the Philippines to markets like China, Hong Kong, Malaysia and Indonesia,” said Neeraj Khatri, incoming CEO of Splash, which ranks fifth in the Southeast Asian nation’s personal care industry with revenues of US$80 million last year.
Wipro signed a deal to acquire Splash on April 29 for an undisclosed amount, one of its string of buyouts in recent years.
Wipro acquired the Chinese shower and bath goods maker Zhongshan in September 2016. Since then the company has grown to become the third biggest player in consumer care goods in southern China, said Nagender Arya, Wipro Consumer Care’s regional director for East Asia, Africa and Europe.