‘Hello, welcome to Uber Copter’ – ride-hailing leader to offer chopper service in New York starting July
- Service will only be available to members of top two tiers of company’s loyalty programme
Uber Technologies is testing a helicopter service in New York City, according to documents outlining the programme obtained by Bloomberg.
Passengers will be able to use the Uber app to book a flight through the service, called Uber Copter, the documents show. Tests flights took off from a Manhattan heliport near Wall Street to John F. Kennedy International Airport.
After Bloomberg asked Uber for comment on Wednesday, The New York Times published a story about the programme. It says customers will be able to book flights starting July 9 in New York and that the average ride will cost US$200-225 a person. Eric Allison, the head of Uber’s flight business, told the Times the company plans to eventually offer helicopter rides in other cities. A spokesman for Uber declined to comment.
Helicopters have been whisking travellers from Manhattan to nearby airports for decades. Now, a start-up called Blade Urban Air Mobility even lets customers book using an app. It currently offers regular flights from Manhattan to three airports six days a week for as little as US$195. “There may be no greater validation of Blade’s strategy than Uber entering the urban air mobility market in New York City,” said Blade chief executive Rob Wiesenthal.
As Uber geared up last month for America’s largest initial public offering since 2014, the company emphasised its investment in various modes of transport. In addition to the world’s largest ride-hailing service for cars, it operates self-driving vehicles, electric bicycles, scooter rentals and now helicopters. Next week, Uber will host a conference about flying urban transport in Washington.
When Uber Copter arrives next month, it will only be available to members of the company’s loyalty programme who qualify for the top two tiers, Platinum and Diamond, said a person familiar with the plans. The rides can be booked on demand or up to five days ahead of time, said the person, who asked not to be identified. Each helicopter can accommodate five passengers, and like Uber car rides, prices will fluctuate based on demand and other factors.