Yili milk products at a market in Shanghai. The company says rival Mengniu has infringed upon its interests by securing the status of joint global beverages sponsor of the Winter Olympics. Photo: ImaginechinaYili milk products at a market in Shanghai. The company says rival Mengniu has infringed upon its interests by securing the status of joint global beverages sponsor of the Winter Olympics. Photo: Imaginechina
Yili milk products at a market in Shanghai. The company says rival Mengniu has infringed upon its interests by securing the status of joint global beverages sponsor of the Winter Olympics. Photo: Imaginechina

China’s Yili and Mengniu spar over sponsorship status for 2022 Winter Olympics in Beijing as stakes run high for dairy giants

  • The real purpose of China Mengniu Dairy’s sponsorship is to make Chinese consumers believe it is an ‘Olympic sponsor of dairy products’, Yili says

Topic |   Yili Group
Yili milk products at a market in Shanghai. The company says rival Mengniu has infringed upon its interests by securing the status of joint global beverages sponsor of the Winter Olympics. Photo: ImaginechinaYili milk products at a market in Shanghai. The company says rival Mengniu has infringed upon its interests by securing the status of joint global beverages sponsor of the Winter Olympics. Photo: Imaginechina
Yili milk products at a market in Shanghai. The company says rival Mengniu has infringed upon its interests by securing the status of joint global beverages sponsor of the Winter Olympics. Photo: Imaginechina
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