Yili milk products at a market in Shanghai. The company says rival Mengniu has infringed upon its interests by securing the status of joint global beverages sponsor of the Winter Olympics. Photo: Imaginechina
China’s Yili and Mengniu spar over sponsorship status for 2022 Winter Olympics in Beijing as stakes run high for dairy giants
- The real purpose of China Mengniu Dairy’s sponsorship is to make Chinese consumers believe it is an ‘Olympic sponsor of dairy products’, Yili says
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Yili Group
Yili milk products at a market in Shanghai. The company says rival Mengniu has infringed upon its interests by securing the status of joint global beverages sponsor of the Winter Olympics. Photo: Imaginechina