From left, Hong Kong television celebrities Ricco Ng, Danny Lau Dan, Joyce Tang Lai-ming and Chow Ka-lok at the opening of Decathlon’s Tseung Kwan O store earlier this month. Photo: Jonathan Wong From left, Hong Kong television celebrities Ricco Ng, Danny Lau Dan, Joyce Tang Lai-ming and Chow Ka-lok at the opening of Decathlon’s Tseung Kwan O store earlier this month. Photo: Jonathan Wong
From left, Hong Kong television celebrities Ricco Ng, Danny Lau Dan, Joyce Tang Lai-ming and Chow Ka-lok at the opening of Decathlon’s Tseung Kwan O store earlier this month. Photo: Jonathan Wong

French sporting goods brand Decathlon bets on try-it-before-you-buy-it model to battle industry heavyweights in Hong Kong

  • Company opens third store covering 36,000 sq ft in Tseung Kwan O
  • Sportswear brands to eat into sales of traditional fashion retailers, says Cushman & Wakefield

Topic |   Retailing
From left, Hong Kong television celebrities Ricco Ng, Danny Lau Dan, Joyce Tang Lai-ming and Chow Ka-lok at the opening of Decathlon’s Tseung Kwan O store earlier this month. Photo: Jonathan Wong From left, Hong Kong television celebrities Ricco Ng, Danny Lau Dan, Joyce Tang Lai-ming and Chow Ka-lok at the opening of Decathlon’s Tseung Kwan O store earlier this month. Photo: Jonathan Wong
From left, Hong Kong television celebrities Ricco Ng, Danny Lau Dan, Joyce Tang Lai-ming and Chow Ka-lok at the opening of Decathlon’s Tseung Kwan O store earlier this month. Photo: Jonathan Wong
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