New York-based beauty brand Erno Laszlo launches its first store in China, in Shenzhen, on June 28. Photo: SCMP Handout

Why Marilyn Monroe’s favourite skincare brand, Erno Laszlo, doesn’t mind being caught right in the middle of the US-China trade war

  • New York-based cosmetics maker Erno Laszlo says it’s worth the cost of paying tariffs in both directions as it eyes ambitious growth in China
  • ‘The demand is massive,’ says CEO Charles Denton as the brand beloved of Hollywood legends opens its first store in China
Topic |   US-China trade war

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New York-based beauty brand Erno Laszlo launches its first store in China, in Shenzhen, on June 28. Photo: SCMP Handout
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