A Burberry store on Canton Road in the Tsim Sha Tsui district in Hong Kong on Monday, July 8, 2019. Photo: Bloomberg

Burberry to invest heavily in new stores in China as mainland customers take a liking to its redesigned monogram look

  • China’s middle class led the Asia-Pacific region’s ‘high single-digit’ percentage revenue increase in the first quarter ended June, outpacing Burberry’s worldwide sales growth of 4 per cent
  • The success of the new look is a coup for Tisci, who joined Burberry from the French brand Givenchy in March 2018
Topic |   Retailing

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A Burberry store on Canton Road in the Tsim Sha Tsui district in Hong Kong on Monday, July 8, 2019. Photo: Bloomberg
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