Exclusive | Digital Domain, Hong Kong-based visual effects studio behind Avengers and Titanic is betting on future of 5G, virtual reality
- Digital Domain brought the Marvel supervillain Thanos to life for Avengers: Infinity War, Avengers: Endgame
- Hong Kong-listed company is investing in virtual reality, interactive technology
It has destroyed the world nine times on film and brought Thanos to life in Avengers: Infinity War and Avengers: Endgame.
But now Digital Domain Holdings, the Hong Kong-based parent company of visual effects studio Digital Domain 3.0, is making a big bet on its future growth away from the silver screen, according to its boss.
The company is exploring the use of innovations to create so-called virtual humans on stage and on screen, alongside virtual reality and 5G technology, for wider consumer uses, said Daniel Seah, Digital Domain’s chief executive.
That includes potentially creating avatars for virtual meetings and giving virtual assistants, such as Apple’s Siri or Amazon’s Alexa, the face of a loved one or celebrity you admire, Seah said.
“The virtual human technology that we have today can make you any character that you want. Younger? Even more handsome? With a six pack?,” Seah said. “So imagine if we can combine this technology – virtual human, our digital environments in virtual reality and then [artificial intelligence] … We can create our own Oasis, like Ready Player One.”