NBA basketball player Jeremy Lin at a press briefing in Guangzhou on August 9, 2019. Photo: Handout NBA basketball player Jeremy Lin at a press briefing in Guangzhou on August 9, 2019. Photo: Handout
NBA basketball player Jeremy Lin at a press briefing in Guangzhou on August 9, 2019. Photo: Handout

Consumers

Xtep expands its sportswear portfolio into basketball shoes and apparel, signing on star Jeremy Lin as brand spokesman

  • Xtep has signed on basketball star Jeremy Lin as a brand ambassador for four models of shoes, featuring ‘Linsanity’ stitchings due for release in October
  • Basketball represents a growth opportunity for Xtep, which has made a name for itself in running

Topic |   Consumers
NBA basketball player Jeremy Lin at a press briefing in Guangzhou on August 9, 2019. Photo: Handout NBA basketball player Jeremy Lin at a press briefing in Guangzhou on August 9, 2019. Photo: Handout
NBA basketball player Jeremy Lin at a press briefing in Guangzhou on August 9, 2019. Photo: Handout
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