People visit the first Costco outlet in China, on the store’s opening day in Shanghai, on Tuesday. Photo: AFP

Birkin bags, Moutai and a savvy social media push: how Costco scored with its Shanghai debut while other retailers failed

  • Unable to cope with the mad rush of shoppers and safety concerns, bricks-and-mortar retailer Costco was forced to shut its Shanghai store early on its first day
  • Costco’s social media push proved to be a huge success as it brought thousands of shoppers to the store’s Shanghai opening
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People visit the first Costco outlet in China, on the store’s opening day in Shanghai, on Tuesday. Photo: AFP
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