Mount Emei in Sichuan province, where Pernod Richard is investing 1 billion yuan to set up the first whisky distillery in China. Photo: Alamy

Chivas Regal owner bets US$150 million on a whisky distillery in China’s Emei mountains, seeking to convert baijiu drinkers to malt

  • Pernod Ricard, the world’s second-largest wine and spirit maker, owns such whisky blends as Chivas Regal, Royal Salute and Ballantines, as well as single malts such as The Glenlivet, Longmorn and Aberlour
  • The bet in China follows the growing popularity of single malts by Japanese and Taiwan distilleries, which have topped global awards and won a loyal following by the world’s whisky aficionados
Topic |   Wine and Spirits

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Mount Emei in Sichuan province, where Pernod Richard is investing 1 billion yuan to set up the first whisky distillery in China. Photo: Alamy
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